Example Press Releases

Often, even with all the templates in the world, you may still find yourself struggling with exactly how to write your important press release. In that case, it's best to follow the example of proven leaders.

When it comes to press releases, big businesses churn them out daily, and have teams devoted specifically to this practice. You might not have those resources, but you can ensure that your press release makes the reader think otherwise.

An a good example is this 2009 Nike press release, which announces a new shoe.

The first paragraph tells us everything we need to know, as it notes that NBA star Steve Nash has created, with Nike, a shoe called "Trash Talk," and that Nash will debut this shoe the following night.

Nike would likely send this press release to newspapers, websites, and any other interested media outlet, and those parties would have a basic amount of information based on just that first paragraph.

The following paragraphs include quotes from relevant individuals, as well as further details on the product and its rollout.

Note that because this is an online release, meaning it's accessible only via the internet, the Nike people included a few links to different pages, where an interested individual can read more about the product and/or brand.

At the end, Nike includes a standard boilerplate about its business.

Perfect model for a press release.

We can look at a different model of a press release, this time from Intel.

This release has no links to outside pages, which means it's likely that Intel sent this out via conventional means, along with posting it on the website. For that reason, it is probably the best example of a typical news release, with one exception. At the top, Intel has broken down the highlights from the release at top of the page, just in case someone doesn't have the time to read the whole thing. This is not something you see on every company's press releases, but it does help to boil down the announcement to its essentials, which Intel obviously feels is important in this 24-hour news cycle.

Still included is the first paragraph that gives the basic information, followed by plenty of details, as well as quotes from the pertinent people. And at the end, a boilerplate about the Intel corporation.

Susan G. Komen for the Cure provides us with an example of a charity press release.

Note the length of this release. Not your typical one- or two-page release, but an established foundation can get away with that, particularly when it's an online release.

This one is chock full of links to outside pages, as well as a ton of detail on the new partnerships with groups in Israel.

At the bottom, there is not just one boilerplate, but rather four or five. Not standard, but this is a big announcement featuring many different groups, so the Komen people have included as much detail on each organization as possible.

No guarantees that your company/organization can end up a multinational conglomeration, or an incredibly successful non-profit, but follow these examples and you're likely to get positive responses to all your press releases.